Main Speaker
Paul Arregui
CUPRA's journey to the top
Stopping by KIOSK to challenge the norm
Experienced marketing leader with 12 years in the group. He managed product marketing for models including Ibiza, Arona, and Formentor, then led South American market expansion. After three years as Executive Assistant to CUPRA's Director, he was appointed to his current position in 2024, where he defines the brand's strategic direction and visual evolution.